Since its establishment in 1960, Maxell has been a leading company in the field of products for consumer and for business. Currently, major business of the company is manufacturing and sales of Energy, Industrial Materials and Electronic Appliances & Consumer Products. These businesses include wide range of products, such as, micro batteries, lithium ion batteries, optical components, adhesive tapes, projectors, health & beauty care products and other consumer products. And now, the company is planning further growth in the three key growth areas, “Automotive”, “Home Life & Infrastructure” and “Health & Beauty Care”.